Uberbrand 

The Australian Business Award for Brand Excellence [BXA] recognises organisations that have achieved outstanding results through initiatives that demonstrate excellence in brand management.

Uberbrand assists companies define, translate and communicate their brands. The company knows that the true components of a brand need to be communicated for a company to successfully advertise, market and establish themselves in the market. In 2015 Uberbrand has been recognised as an ABA100 Winner for Brand Excellence in The Australian Business Awards.

Similar services that Uberbrand provides are usually completed by the services of different agencies, however unlike its competitors it completes 100% of these services. This prevents a disjointed brand identity, which often occurs when the job of establishing brand identity is completed by several different bodies.

Recently Uberbrand rebranded The Information Management Group (TIMG) after it changed its name from Databank. Uberbrand worked closely with the company so that it could move from being a product-centric organisation to a customer-centric organisation. The company needed assistance in developing its business strategy and branding strategy to align together, and Uberbrand did just that for them.

For more information on Uberbrand go to www.uberbrand.com.au

Dan Ratner, managing director, uberbrand, said, “We are very pleased to have won the Australian Business Award for brand excellence. We worked closely with The Information Management Group (TIMG) to reorganise and strengthen its branding and communications over an 18 month period. This took the group from a disparate set of acquired, product-focused companies to a single, customer-centric brand that customers can more easily engage with.

“TIMG solves information management problems for more than 7,000 businesses, large and small, in every major industry, across Australia and New Zealand. The project’s success demonstrates the value of working with an experienced branding consultant to change perceptions, and improve organisational performance.”

Winners Announcement: 14 August 2015
This year's Australian Business Awards (ABA100), Australian Charity Awards & Employer of Choice Awards will be announced on 14 August 2015.

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The Australian Business Awards engage with leading corporate, government and non-government organisations across key industry segments, assessing the full spectrum of business initiatives and product development undertaken by Australia's leading organisations.
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