The Australian Business Award for Innovation [INA] recognises leadership through the practical application of innovative solutions for new and existing market needs resulting in a commercial, environmental and/or social benefit.
Smile Solutions is Australia’s largest private dental practice in a single location. A private company, the business has grown from a one-dentist operation in 1993 to become a large-scale outfit employing over 90 people with a patient base of over 65,000. Founder Kia Pajouhesh wanted to build a dental practice that was a magnet not only for the best clinicians and other staff but also for patients. This was achieved by underpinning the “One Team, One Place” business model with breathtaking architecture and interior design combined with the best available dental technologies in the world.
In 2014, Smile Solutions opened the Invisalign Shop, a uniquely dedicated Invisalign hub conveniently located in Melbourne’s central business district. Invisalign is a revolutionary orthodontic solution that is a near invisible alternative to unpopular metal braces. The design of the shop involves three zones including exterior, shopfront and back-of-shop. The shopfront zone is an informal reception area supported by three iPads that run the app-style, user-driven Invisalign website. The interface used is friendly and accessible, that most preliminary questions can be answered. In the rear zone, patients can receive a free assessment of their underlying general and dental health as well as their clinical suitability for teeth straightening. The underlying innovation of Smile Solution’s practices is its ability to accommodate the clientele derived from three main areas: the acquisition of new patients seeking Invisalign treatment; the acquisition of new patients needing other general and/or specialised dental treatments and referrals from external dentists.
The Australian Business Awards congratulate Smile Solutions for its success in the category of Innovation in 2014.
For more information on Smile Solutions go to www.smilesolutions.com.au.