Plant Growers Australia

The Australian Business Awards is delighted to recognise PGA InnovaBred as recipients of The Australian Business Award for Product Innovation in its industry classification for 2013.

PGA InnovaBred is the innovative breeding arm of Plant Growers Australia. PGA InnovaBred is renowned for its groundbreaking and targeted breeding programs, having introduced outstanding new plants to the world for over 20 years. PGA InnovaBred understand the need to assess and test new varieties at all levels - for the grower, the retailer and most importantly ensuring excellent garden performance for the consumer. It is committed to continued introductions of exceptional ornamental varieties to both Australian and international horticultural markets.

The Princess Lavender is famed for its fantastic vivid colour, a first for the Lavender genus. The deep pink flowers look electric among the grey-green foliage and when in peak flower, the plant is a mass of explosive pink blooms. The new hybrid is also superior in terms of its dense habit, flower size and stem length. An improved humidity tolerance also provides far greater disease resistance. It is also superior in ease of propagation and production.

The Australian Business Awards congratulate PGA InnovaBred for its success in the category of Product Innovation in 2013.

For more information on Plant Growers Australia go to

  The Australian Business Award for Product Innovation recognises differentiated or more effective products, processes, services or technologies of commercial, environmental, social significance and/or benefit to the marketplace.  


ABA References

> Industry: Agriculture
> The Australian Business Award for Product Innovation