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The Australian Business Award for Product Excellence
Merit
The Australian Business Award for Product Excellence recognises market-leading products that demonstrate overall product superiority offering a point of difference from their competitors. Products entered in this category are scored against seven key criteria: Leadership, Features, Innovation, Performance, Benefits, Value and Sustainability. Submitting an entry entails demonstrating extensive product management capabilities enabling organisations to benchmark against top performers across all industries and sectors. The Australian Business Awards utilise a rigorous and dynamic framework to ensure that the assessment process is pertinent, objective, free of bias or influence.
Eligibility
Entry is open to products available in the Australian market encompassing Business Products, E-Business Products, Software Products, Industrial Products, Building Products, Technology Products, Scientific Products, Agricultural Products, Educational Products, Recreational Products, ICT Products, Eco Products, Automotive & Transport, Financial Products and Consumer Products. Entries can be tangible or intangible from any of the following main types: Manufactured Goods, Devices, Equipment, Services, Programs, Projects, Activities, Information, Knowledge, Software, Platforms & Systems. Eligibility includes business to business (B2B), business to government (B2G), government to business (G2B), government to citizen (G2C) to business to consumer (B2C) products and services delivered through the private, public and non-profit sectors.
Scope
Conducted Annually and now in their eighth year, the Awards are an opportunity for organisations to gain that competitive advantage by having their products and services recognised on a prominent and far-reaching scale.The Awards provide the ultimate platform for improving brand awareness, loyalty and retention by increasing the respective products’ exposure, recognition and prestige. The selected organisations are able to leverage their achievement by highlighting their award winning products and services through various conventional and progressive multimedia channels, maximising ROI on marketing, promotion, advertising and public relations activities including internal and external communications. This is a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within their respective industries and the Australian marketplace. The Australian Business Awards entry guidelines can be viewed upon registration.
Key Dates
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> Assessment in Progress > Winners announced 1 July 2013 |
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