|The Australian Business Award for Product Excellence recognises market-leading business products that demonstrate overall product superiority offering a point of difference from their competitors.|
|The Australian Business Award for Product Innovation recognises business products that introduce a new idea, method, technology, process or application of commercial significance and/or benefit to the marketplace.|
|The Australian Business Award for Product Value recognises business products that deliver outstanding value offering a point of difference from their competitors.|
|The Australian Business Award for Best New Product recognises exciting new business products recently launched to market offering a point of difference from their competitors. Products entered in this category must have been launched on to the Australian market after 1st January 2011 to be eligible.|
Entry is open to business products available in Australia. Entries can be tangible or intangible from any of the following main types: Manufactured Goods, Devices, Equipment, Services, Programs, Projects, Activities, Information, Knowledge, Software, Platforms & Systems. Eligibility includes business to business (B2B), business to government (B2G), government to business (G2B), government to citizen (G2C) to business to consumer (B2C) products and services delivered through the private, public and non-profit sectors.
Entries are assessed utilising the following key evaluation criteria: Leadership, Features, Innovation, Performance, Benefits, Value and Sustainability. Submitting an entry entails demonstrating extensive product management capabilities enabling organisations to benchmark against top performers across all industries and sectors. The Australian Business Awards utilise a rigorous and dynamic framework to ensure that the assessment process is pertinent, objective, free of bias or influence.
Conducted Annually and now in their eighth year, the Awards are an opportunity for organisations to gain that competitive advantage by having their products and services recognised on a prominent and far-reaching scale. The Awards provide the ultimate platform for improving brand awareness, loyalty and retention by increasing the respective products’ exposure, recognition and prestige. The selected organisations are able to leverage their achievement by highlighting their award winning products and services through various conventional and progressive multimedia channels, maximising ROI on marketing, promotion, advertising and public relations activities including internal and external communications. This is a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within their respective industries and the Australian marketplace. The Australian Business Awards entry guidelines can be viewed upon registration.
|> Entry Deadline is 21 March 2014|