Operating a successful business doesn't rest solely on the products you sell. Just as important is the relationship you build with your customers to ensure their return.

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Imagine your growing business has created a learning toy for toddlers that helps improve motor skills and teach vocabulary, and is priced at $49-95. The broad strategy is to target new parents, ideally those who are most likely to be looking for this type of product and can afford it. And let's assume your product isn't in stores and you don't have the name recognition of major competitors, such as Fisher-Price.

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As the Internet develops and matures, its success will depend in large part on gaining and maintaining the trust of visitors. This will be paramount to sites that depend on consumer commerce.

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