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The Australian Business Awards are a national awards program recognising success, innovation and ethics across all industry sectors. The Awards are an independent and prestigious endorsement of the quality of Australian companies with a primary focus on raising the profile of organisations that are committed to business and product excellence. Winning an Australian Business Award provides the opportunity for Australian companies to gain that competitive advantage with a chance for their achievements to be recognised through advertising and promotional activities which will open doors to new customers, investors and partners. Any company or organisation operating in Australia, private or public, is eligible to enter. This includes multi-national subsidiaries, partnerships, franchises, community organisations, government departments, agencies and local government bodies. The entry deadline for the 2010 Australian Business Awards is Wednesday 31 March 2010 |
| Australian Business Award for Brand Management |
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| Written by Program Director | |
| Sunday, 13 January 2008 | |
| Key Criteria: This award recognises outstanding achievement in marketing strategy and execution.The brand that best demonstrates sustained marketing excellence that has driven business improvement over time. Qualifiers of this award are required to demonstrate how they have differentiated themselves from others in their industry through the marketing and distribution of their product or service. Submissions should include evidence of customer insight, innovation, clear and differentiated brand values, excellent design, effective use of marketing resources and brand extension. |
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