The Australian Business Award for Marketing Excellence
Merit
The Australian Business Award for Marketing Excellence recognises organisations that have achieved outstanding results through initiatives that demonstrate innovative marketing strategies and execution. Initiatives can include but are not limited to projects, programs, policies, processes, services, systems, technologies, developments, ventures and undertakings.
Methodology
Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. Entrant organisations are required to demonstrate their achievements across the key areas of Planning, Research & Development, Execution & Implementation, Impact & Outcomes, Performance Management and Industry Contributions. Achievements can include but are not limited to commercial, societal, scientific or environmental contributions.
Scope
Conducted annually and now in their eighth year, the Awards are Australia’s most pronounced and influential method assessed business award program and are widely acknowledged as one of the most respected accolades spanning across the corporate, government and non-profit sectors underpinned by the program's established framework.
Submitting an entry provides organisations with the opportunity to benchmark against top performers across all industries and sectors and to earn a place amongst a distinguished group by having their projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The Award Winners are acknowledged as industry leaders and recognised as the elite of their industry.
The Awards provide the ultimate platform for building knowledge, increasing brand equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries and marketplace.
Eligibility
| Entry is open to organisations throughout the private, public and non-profit sectors including: | ||
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> Private Companies > Public Companies > Multi-National Subsidiaries > Non-Government Organisations > Franchise Systems & Partnerships |
> Educational Institutions > Government Departments > Government Agencies > Statutory Bodies > Local Government |
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Participation
The 2013 Entry Guidelines for the Marketing Excellence Award [MXA] are contained within the Business Awards Evaluation System [BAES].
