Australian Business Awards - Online Authentication

Organisation Name:

HAIRHOUSE WAREHOUSE

Award Category:

MARKETING EXCELLENCE

Official Result:

2007 WINNER

Declaration:

Hairhouse Warehouse is recognised for outstanding achievement in marketing strategy and execution. The seal on this page authenticates the recipient's eligibility to display the Australian Business Awards logo.

Industry:

Retail Trade

Web Site:

www.hairhousewarehouse.com.au

ABA Lic No.

2007/ME131

Validity Period:

7-Sep-2007 to 7-Sep-2009

About the Winner:

The Australian Business Awards are delighted to recognise Hairhouse Warehouse as recipients of the Award for Marketing Excellence. The achievement of Hairhouse Warehouse in developing one of Australia’s fastest growing franchises is based firmly in their ability to identify and market to a well defined target customer.
Since brothers Tony and Joseph Lattouf started Hairhouse Warehouse in 1992 they have been able to achieve sustainable growth and develop clear marketing strategies. In 1998 franchising commenced and Messieurs Lattouf recognised the need for stronger brand positioning to connect with their target market. Through detailed customer research Hairhouse Warehouse was able to identify a range of insights into their typical customer ‘personality.’ Never before has an Australian hair and beauty franchise been branded by embodying its target market’s personality traits.
These ‘personality traits’ have informed Hairhouse Warehouses reinvigorated branding and marketing efforts and have led to the introduction of a highly distinctive website design, an interim loyalty program, and in a rare move for a franchise, an online ordering system providing franchisees with personalised marketing materials. Hairhouse Warehouse have used two innovative national marketing campaigns including the ten-week ‘Face of Hairhouse’ modelling competition, and the ‘Comb for Cash’ sales promotion. Both of these campaigns were run nationally incorporating TV, radio and in-store collateral among other strategies and platforms.

References:

ABA Press Release Network
ABA Good Business Guide

The Australian Business Awards
Lvl 27, Rialto Sth Tower, 525 Collins Street, Melbourne
P: GPO Box 365, Melbourne VIC 3001
T: 1300 790 593 F: 1300 790 594
W: businessawards.com.au
E: info@businessawards.com.au